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No, I know what you are thinking and this is not about prostitution. The oldest profession is sales of which prostitution is just a sub group, funny how it has been tagged as , "the oldest profession". Now why does sales belong on a blog about interns and job search? Simply put, getting a job or internship requires some selling.
When I did sales training the sales model of the day was "need/benefit sales". It was a very straight forward concept, ask the buyer a series of probing questions to uncover what was important to him/her in a product (needs). Using that information demonstrate how your product addressed what the buyer deemed important (benefit).
Again you ask, "why am I going off on a tangent about sales models? This is supposed to be about landing a job!" Stop and think, every time you write a resume or cover letter or go for an interview you are selling. The product is you. Now in the context of "need/benefit" selling start thinking in terms of how employing you will benefit the organization you are interviewing. Too often we get caught up in "the job" and we fail to see beyond the interview and how we see ourselves in a particular position within the organization. When the hiring manager tells you the job description do you think "sounds interesting", or do you think "I did something like that as.....(volunteer, intern, practicum, last position) and this is how effective I was...(any measurable outcome)? If you were the hiring manager which train of thought would you seriously consider? If you did not already "sell" that you are qualified for the job you would not be asked to interview. Now the hiring manager is looking for the one candidate that will not just do the job but benefit the organization. The selling doesn't stop because you got the interview, the interview is the stage for your best selling effort.
To effectively sell yourself in the interview you need to have researched the organization. Know who you are interviewing with, what the organization does, who their competitors are, what their market share is, what the corporate climate is like, what does the open position involve, what are the qualifications. The internet is a big help with many of these unknowns, better yet is finding someone on the inside. From this information try to determine what you offer that is of benefit to the organization. What problem can you solve, where can you improve the bottom line, what needs does employing you benefit? Now go sell, that one product you should know better than anything else, yourself.
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